Pride products fill the shelves of retailers while brands promote LGBT merchandise and donate to related causes
Many U.S. and international brands have kicked off Pride Month promotions despite a consumer backlash against firms such as Target and Anheuser-Busch for pro-transgenderism marketing.
Mega brands such as Citi, Bank of America, Cisco, HP, and Pfizer have all changed their social media icons to Pride-themed logos. Promotions include new LGBT-themed product ranges, messaging, and donations to like-minded causes. However, there are certain regions of the world where the brands have kept …