THE SIGNAL
Bud Light has been dethroned as the king of beers. It held the crown for years and let it slip away in less than three months. We’re all Modelos now. But the epic collapse of the brand was comically avoidable. Don’t sacrifice your enormous customer base in the hopes that less than three percent of transgenders could compensate for the losses. They won’t—they never will.
Anheuser-Busch’s CEO reportedly plans on launching a hail Mary plan to save Bud Light that includes a summer tour around America listening to customers.The problem is Bud Light …
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