Netflix Rolls Out Password Sharing Crackdown

Netflix Rolls Out Password Sharing Crackdown


In this articleNFLXFollow your favorite stocksCREATE FREE ACCOUNTNetflix sign-in page displayed on a laptop screen and Netflix logo displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland, on Jan. 2, 2023.Jakub Porzycki | Nurphoto | Getty ImagesNetflix’s crackdown on password sharing has come to the U.S.The streaming service said it began alerting members on Tuesday about its new sharing policy, noting that Netflix accounts are only to be shared within a single household.related investing newsPassword sharing crackdown in U.S. can lead to big gains for Netflix, Oppenheimer saysAlex Harring2 days ago“Your Netflix account is for you and the people you live with — your household,” the company said in an email, which it posted to its blog on Tuesday.The email goes on to say that members can transfer a profile of someone outside of their household so the person can begin a new membership they pay for on their own. Or they can pay an extra fee – $7.99 a month – per person outside of their household using their account.On Netflix’s subscription plans page, it notes that extra members can be added to its standard and premium plans without ads.Netflix warned it would be tightening its guidelines on password sharing in a push to boost revenue and subscriber numbers, soon after the company began seeing growth stagnate.What Netflix plans costHere’s how Netflix prices its tiers in the United States:Standard ad-supported (2 devices at a time): $6.99/monthBasic (1 device at a time): $9.99/monthStandard (2 devices at a time): $15.49/monthPremium (4 devices at a time): $19.99/monthOriginally, Netflix was expected to roll out its crackdown on people who borrow other accounts to create their own profiles late in the first quarter, but alerted investors and customers during an earnings call last month that it was pushing the move until the second quarter.The streamer has said than more than 100 million households share accounts, which is about 43% of its global user base. Netflix said this has affected its ability to invest in new content.Earlier this year, Netflix outlined password-sharing guidance in four other countries: New Zealand, Canada, Portugal and Spain. Netflix said it would ask members in those countries to set a “primary location” for their accounts, and allow users to establish two sub accounts f …

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