So, in the wake of Memorial Day, when Bud Light was hoping to save itself, how are things looking now after two months of a boycott against the brand?
When we last left them about a week ago, the sales volume was down by almost 30 percent and I noted that they were in danger of losing their “number one beer in America” title to Modelo Especial.

In part, because of all the efforts by Bud Light to sell beer for basically nothing, the drop this week is not quite as steep as the prior week, but it’s still significant and it’s still dropping.
The latest industry figures, obtained by News …