Molson Coors, Anheuser-Busch InBev’s biggest competitor in North America, is thriving in the wake of its rival’s decision to have Bud Light partner up with transgender activist Dylan Mulvaney.
The Chicago-based company’s stock price has surged 28 percent since March amid a boycott of Bud Light, Forbes reported Thursday.
Over the same period, AB InBev has seen its stock price tumble by 18 percent.

Many market analysts believe the success of Bud Light’s competitors is not something that is temporary.
Molson Coors’ stock could jump much higher, according to an analyst for the investment banking company The Jeffries Group.

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It closed at $66.65 on Thursday, its best finish since January 2019.
Kevin Grundy with Jeffries predicted the stock will hit $75 per share soon, which would be a 14 p …